Shanghai University of Finance and Economics

Shanghai University of Finance and Economics

At the invitation of Shanghai University of Finance and Economics, Mr. Zhang Zehua, a well-known Chinese SEO expert, the founder of Shanghai Pinchuan Network Technology Co., Ltd., the founder of the official website of the Global Financial Center, the founder of Zhang Zehua International Organization, and the president of the business school, provided a two-day search engine marketing SEO and micro blog marketing internal training for a pharmaceutical company in Changzhou, Jiangsu Province, at the Changzhou Olympic Stadium International Hotel. This online marketing internal training course combines scientific marketing theory and simple IT operating skills with the actual situation of the pharmaceutical company, from customer positioning to product positioning, and carries out in-depth marketing essence content refining to form text content, which is combined with online marketing tools SEO and Sina Weibo to implement online marketing, Assist the network marketing staff of the pharmaceutical company in further improving their network marketing theories and skills in search engine marketing and Weibo marketing, and contribute to the pharmaceutical company‘s use of the internet to create customers. The key content of the course includes using search engine SEO optimization to encourage customers to actively seek out, operating enterprise official and personal Weibo accounts to enhance customer trust, and practical methods for rapidly growing followers and promoting products. The pharmaceutical company attaches great importance to the methods of increasing high-quality followers on Weibo. Teacher Zhang Zehua gave about seven methods on how to quickly increase followers on Weibo, including multiple methods. The pharmaceutical company did not use these methods before the course, and the relevant online marketing personnel of the pharmaceutical company stated in class that they will use them in the future.

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