How to layout and optimize long tail keywords in website SEO optimization

How to layout and optimize long tail keywords in website SEO optimization

Keywords are also known as keywords. It is one of the three elements of a website (title, description, keywords). It can be a word or a short sentence. Keyword search is one of the main ways of indexing by search engines and is the main optimization target for website optimization personnel. The long tail theory has been used up by webmasters, and the webmaster circle regards it as a treasure, discussing long tail keyword optimization every day. Everyone is using the method of long tail keywords, but how many webmasters actually use it correctly? Long tail keywords should be fully utilized, and good steel should be used on the cutting edge.

1. Long tail keyword mining

You can use the keyword mining tools introduced earlier, such as Baidu dropdown menu, Baidu related search, Sogou Ask, Baidu Knows, Baidu Promotion Assistant, etc. Save and filter the mined keywords in a spreadsheet, remove duplicates, and select long tail keywords to be placed on the website.

2. Arrange column pages and internal page keywords in order of long tail keyword competitiveness

The layout keywords are arranged in the website construction stage according to the priority level of the homepage, column page, and inner page. The column page keywords are extensions of the homepage keywords, and the inner page long tail keywords are extensions of the column keywords.

3. Content Editing

The content of the website‘s long tail keyword page must be valuable, with content that others do not have, and can solve most of the user‘s problems, or use more elements to facilitate user reading.

4. Keyword promotion

The main purpose of keyword promotion is to encourage users to click and enter the page for browsing. Users‘ clicks can increase click weight and promote the ranking of the keyword page homepage. Search engines will quickly index and rank pages that receive more user attention.

In addition to conventional online promotion techniques, some new media marketing thinking is also something that promoters must learn and master.

5. External link construction

The role of external links is to promote and convey weight, while website construction actually includes the construction of external and internal links. A webpage must have a certain weight value to achieve inclusion and ranking, and external links can transmit a portion of the weight value from outside the website to promote page inclusion and ranking.

6. Record the keyword and its link

We suggest that you have a list of long tail keywords and their links on the content page. Record this keyword and its link in your long tail keyword record sheet to facilitate the use of anchor text in other articles.

7. Emphasize keywords

(1) Pay attention to keyword density and try to include the keyword in every paragraph.

(2) Add black to the first place where the keyword appears.

(3) Article title, give an H tag, which can be H1 or H2.

(4) Include relevant keywords appropriately in the content.

8. Title and keyword tags

Try to concentrate only one keyword on a page, the power cannot be dispersed! If a content page can achieve the first keyword, it is very good. So, the title and keyword writing of the content page is relatively simple.

If you want to fully emphasize the main target keywords of the website, you can put that word in the keyword tags of each page during website construction. If the source code of the website is a description tag, if it can be customized, write about 80 words for the keyword expansion. This keyword should be repeated 2-3 times in the description tag. If it cannot be customized, the description tag can be omitted.

9. After reading your content, recommended users will choose to leave or continue browsing. If you have more exciting content, don‘t forget to recommend it to users at the end of the article. Effective related recommendations can reduce search bounce rates. Note that the ranking of website internal pages is usually three months after the main site is indexed, and the indexing period for internal pages is three months.

The above is the entire content of "How to layout and optimize long tail keywords in website optimization?", only for webmaster friends to interact, exchange and learn. SEO optimization is a process that needs to be persisted in, and we hope everyone can make progress together.

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